Noida, India – In a landmark collaboration, the International Chamber of Media and Entertainment Industry (ICMEI) and the Public Relations Society of India (PRSI), Kolkata Chapter, joined forces to organize a full-day convention on Public Relations at AAFT (Asian Academy of Film & Television), Noida Film City. The prestigious event was led by Soumyajit Mahapatra, bringing together industry leaders, communication experts, and PR professionals to discuss the evolving landscape of Public Relations in today’s digital world.
The convention served as a dynamic platform for knowledge exchange, strategic discussions, and industry networking, focusing on the role of Public Relations in shaping brand identity, corporate communications, and media relations. With the increasing influence of digital platforms, PR has transformed into a powerful tool for reputation management and storytelling, making this convention highly relevant in today’s fast-paced media environment.
Speaking on the occasion, Dr. Sandeep Marwah, President of ICMEI, emphasized the crucial role of PR in media and entertainment, stating: “Public Relations is not just about managing perceptions—it is about building trust, credibility, and lasting relationships. This collaboration between ICMEI and PRSI Kolkata marks the beginning of many impactful initiatives aimed at strengthening PR strategies in the media industry.”
Soumyajit Mahapatra, a leading figure in the PR industry, highlighted the importance of adapting to new PR trends and leveraging technology for effective communication strategies. The convention featured expert sessions, interactive discussions, and case studies, offering attendees practical insights into media engagement, crisis management, and brand positioning.
The successful convention at AAFT reinforced the commitment of ICMEI and PRSI Kolkata to promote excellence in public relations, media communications, and industry collaborations. With PR playing a pivotal role in corporate success, this partnership will pave the way for future programs, research initiatives, and global networking opportunities.