Noida, December 23, 2024 – The 17th Global Film Festival Noida (GFFN) hosted a compelling seminar titled “How Can Theatrical Cinema Coexist with OTT” at Marwah Film City. The discussion brought together industry experts and artists to explore the evolving dynamics between traditional cinema and Over-The-Top (OTT) platforms.
Dr. Sandeep Marwah, President of the International Chamber of Media and Entertainment Industry (ICMEI) and Chancellor of AAFT University of Media & Arts, initiated the seminar by emphasizing the inevitability of change in the entertainment industry. He stated, “The only constant is change. It’s essential to adapt, and this is evident in the entertainment industry, especially cinema. With the same actors, directors, and technicians, we’re producing feature films for theatres and OTT platforms. The difference has essentially been reduced to zero. A film is a film, viewable in various formats.”
The panel featured notable personalities who shared their insights: Shreya Sharma, Actor, Arushi Nishank, Actor, Dr. Harleen Kaur, Tarot Reader, Energy Healer, Motivator & Author, Dr. Abrahim Kumar, Producer & Music Composer, Reyhna Pandit, Actress, Jaswinder Gardner, Actor, Gaurav Prateek, Actor, Gurmeet Choudhary, Actor, Bejoy Nambiar, Writer & Director, Pankuj Parashar, Renowned Filmmaker
Each speaker provided a unique perspective on how theatrical releases and OTT platforms can not only coexist but also complement each other in the current digital era. The consensus highlighted that while OTT platforms offer convenience and a broad reach, theatrical cinema provides an unparalleled communal viewing experience. The synergy between the two can lead to a more dynamic and inclusive entertainment landscape.
The seminar concluded with a vote of thanks by Ashok Tyagi, Festival Director, who expressed gratitude to the esteemed panelists and attendees for their valuable contributions to the discussion.