Noida: A highly engaging and thought-provoking session on the future of Artificial Intelligence in Advertising marked a significant highlight of the prestigious AI Impact Summit. A distinguished delegation from Hyderabad participated in an intensive interaction at Marwah Studios, Noida Film City, discussing the transformative role of AI in reshaping the advertising and media landscape.
Abhinav Varma Kalidindi, Founder & CEO of IKONZ Studios Pvt Ltd, emphasized the growing influence of AI-driven virtual influencers, immersive storytelling, and digital humans in advertising. He shared insights into how AI-powered content creation is redefining brand engagement, personalization, and audience analytics. “Artificial Intelligence is not just a tool but a creative partner that enhances imagination, efficiency, and global outreach for brands,” he stated.
Nidhi Kumar from Doordarshan** highlighted the evolving role of public broadcasting in adapting to AI technologies. She noted that AI is opening new avenues for content optimization, audience measurement, and responsible communication. “The integration of AI into broadcasting must be ethical, inclusive, and aligned with public interest,” she remarked, stressing the importance of balanced innovation.
Addressing the gathering, Sandeep Marwah, President of Marwah Studios**, underscored the importance of collaborative learning and innovation. He spoke about the need to bridge technology with creativity and encouraged young media professionals to embrace AI as a catalyst for growth. “AI is revolutionizing advertising and media at an unprecedented pace. Institutions like Marwah Studios are committed to fostering dialogue, research, and practical exposure to ensure India remains at the forefront of this transformation,” he said.
The session concluded with an interactive exchange of ideas, exploring future collaborations between technology innovators, broadcasters, and creative institutions. The AI Impact Summit continues to serve as a dynamic platform for industry leaders, policymakers, and creative professionals to deliberate on the future of Artificial Intelligence across sectors.